Long running sponsorship celebrations at Badminton as horse trials tickets go on sale

January 31 2016

ADVANCE tickets have gone on sale for the Mitsubishi Motors Badminton Horse Trials, which this year will celebrate one of the longest running sports sponsorships.

Badminton Horse Trials

ADVANCE tickets have gone on sale for the Mitsubishi Motors Badminton Horse Trials, which this year will celebrate one of the longest running sports sponsorships.
When the international gets under way in May, it will mark the 25th anniversary of the car company’s involvement with the prestigious event.
To mark the occasion, Mitsubishi will donate a copse of 25 trees to be planted in a prominent position on the Badminton estate, near Chipping Sodbury.
In an unusual commission, a pair of rocking horses are also being made, based on a former runner-up at the competition.
Countryman III was the favourite horse of the Duke of Beaufort, who just missed out on victory in 1959. One of the rocking horses will be presented to the duke, who opens his park to some 150,000 spectators during the trials, while the other will be kept at Mitsubishi’s Cirencester headquarters.
The firm and Badminton organisers have also announced the sponsorship deal will continue for another three years, a “vote of confidence” welcomed by event director Hugh Thomas.
Lance Bradley, managing director of Mitsubishi Motors in the UK, said: “To reach the milestone of 25 years in any partnership is a great achievement and to do it in the sporting arena is truly remarkable.
“This accomplishment is testament to the relationships we’ve built over the last quarter of a century with Badminton Horse Trials and we are very much looking forward to celebrating with them in May and for many more years to come.”
Badminton runs from May 4-8, with the feature international contested by the world’s leading riders and horses taking place from May 5-8.
With the Olympics being held just three months later, a number of riders will be aiming for a good performance to impress team selectors.
The event will be preceded by the newly named Mitsubishi Motors Cup competitions for amateur riders, formerly known as the Grassroots championships.
Information about tickets is available on the trials website.